BULLSHIT : THE GIFT FOR 2021

ART & CULTURE FASHION PHOTOGRAPHY PRODUCT | 一月 07, 2021

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

在过去的2020年里,新冠疫情在全球蔓延,很多人失去了工作,一些不幸的人们失去了生命,小企业债台高筑,乃至倒闭… … 总而言之,2020年,是令人印象深刻、毕生难以忘怀的一年。


BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

终于我们告别了2020年,迎来了新的一年,2021年,这在中国被称之为牛年。来自深圳的艺术指导工作室2M2 Art Direction Co.,创作了一件致意新年的产品。他们称之为牛屎—Bullshit.



牛在中国是勤劳和财富的象征。牛市喻意着好的股市趋势。但在中国,也有一句谚语:鲜花插在牛粪上。回望过去的一年,不禁令人唏嘘不已。新的一年,应该是充满希望的。但会发生什么呢?没有人知道。



BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

2M2 Art Direction Co.,从“鲜花插在牛粪上”的俗语中找到灵感,他们用Bullshit(牛屎)这个单词制作了一块金砖。
 
Bullshit字母在金砖的内部凹陷,在T字的内空,隐藏着一个小孔:它可以用来插花,或者点燃香薰。在金砖的背面,镌刻着一句经典的劝诫语:钱财如粪土,仁义值千金。

 
它像是一句调侃,当你对生活充满希望时,或者失望时,它仿佛都在说,Bullshit.



BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

背面文字的字体一开始规划的是Helvetica,2M2 Art Direction Co.,希望用严谨而中性的Helvetica来强调生活的荒诞而不可捉摸。当他们交付给工厂时,由于工厂缺少字体,而换成了一个非常卡通的字体。
 
I LIKE THIS BULLSHIT FONT!

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

非著名的摄影机构 MEATMOUNTAIN 肉山 和 2M2 ART DIRECTION 一起策划了这块铝合金切割的牛屎香薰的拍摄案。在经过多次长夜探讨后,我们表示,对新的一年还是充满希望和期待的,是金子,在哪都会发光。
 
于是我们把这块金砖,放置在各种需要光的地方,希望能点亮寂静沉睡的EVERYWHERE。

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

BULLSHIT_THE GIFT FOR 2021 BY_©2021 2M2 ART DIRECTION_CO.,PHOTOGRAPHY BY MEATMOUNTAIN.

Every thing is Bullshit.
Enjoy your life when you live.

INFO:

MALT X BULLSHIT 2021 S/S
ART DIRECITON BY  2M2 ART DIRECTION
ART DIRECTOR: MICHAEL WANG
MUSIC DIRECTOR: ZEN LU
DESIGN DIRECTOR: LONG LEI
DESIGNER:CAI JINGFENG,CAO JIA HUI
ILLUSTRATOR: LINGYUAN WANG
ACTOR: MEATMOUNTAIN,MIMIKO
PHOTOGRAPHER: MEATMOUNTAIN
FILM EDITOR: LINGYUAN WANG
FICTIONAL SPONSORSHIP:
MODEUSH,CAO JIA HUI,SIMON SUN,MALT STUDIOS
VENUE SPONSORSHIP:
SEA,UNKNOW EVERYWHERE
SPECIAL THANKS:
ZHANG FENG,D HUA,
ZHU YOULIANG,DERRICK,


本文为 Malt 原创,转载请联系 info@2m2un.com

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